Author Archives: Rob Greenlee

Podcasting Metrics Debate moves to War of Words with Public Radio

Some podcasting platform players are getting all upset with many large Public Radio groups putting out Podcasting Measurement Specs that give the impression to some that they are declaring war on the long established podcasting space.

“I don’t entirely agree they are “Declaring War on Podcasting Space“.

We just need to agreed on podcasting metric standard fast via IAB Podcast Working Group or this type of stuff will keep happening out of frustration.

“No one can own this podcasting standard.”

They did put it out public and, whether right or wrong, it is a reality that many in the podcasting space do not see consistency in metrics in the podcasting space.

“This public radio doc is a symptom of the problem and not the problem.”

We all know what needs to happen (RadioInk) to avoid this and keep it out of the press. Declaring it a war just brings more negative attention to the problem that does exists that is being referred to as the “Wild West”.

Here are my thoughts on the above topic with the help of Elsie and Jessica of ShePodcasts.com

Spreaker Live Show #39: Podcasting Down Under w/Joel Zammit, Host SansPantsRadio.com

Here is another episode of the Spreaker Live Show #39 for Dec 30th, 2015.  My guest this week is Joel Zammit, Business Manager and Host at SansPantsRadio.com in Australia.  Joel is co-host of the “”Plumbing The Death Star” podcast from SansPants and is also an Media Lecturer/Tutor at La Trobe University in Melbourne, Australia.

He has been operating SansPants Radio since 2011 and is part of Spreaker’s Adore.fm Podcast Network. SansPants produces 5 podcasts out of a studio in Austraila called “Plumbing the Death Star”, which is a flagship show from the group, others are “Shut up a Second”, “D&D is For Nerds”, “Movie Maintenance” and a new show called “It’s Just Good Business”.

Show Discussion Topics:
– Joel talks about his background, how SansPants start creating shows?
– Discussion about their Melbourne studios and the team of great co-hosts in shows
– We run through each show and give a run down on what is interesting about each show?
– iTunes selected “Plumbing The Death Star” and “D&D is For Nerds” as a Top podcast in 2015
– What is SansPants approach to podcasting on the content side, what are you trying to do?
– What is “Cool” now about podcasting as younger people are not typically interested in podcasting?

Show Links:
http://SansPantsRadio.com
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Video Demo of “Spreaker Podcast Radio” App for Android

Send Questions and Comments to:
@Spreaker on Twitter using #SpreakerLive
Tech Support: support at spreaker.com
Rob Greenlee: Rob at Spreaker.com and http://twitter.com/robgreenlee

2016 Podcasting and Radio Predictions

I see that 2016 will bring continued and steady growth in the on demand audio and podcast markets though with some consolidation of larger players.

I do see a danger of expectations outpacing the realities around the adoption of on demand audio and podcasting by radio groups and stations.

Radio and Podcasting/On Demand audio will converging more in 2016, but the pace of this convergence between radio and podcasting is a 5+ year evolving direction as radio continues its slow decline and on demand / podcasts grows in listeners and content producers.  So, don’t expect huge progress this coming year.

Content will continue to rule this era in the podcasting and on demand audio market.  I do fear the buzz in the media about podcasting is creating a level of unrealistic expectations for the podcasting market.  The very few are benefiting from this heightened attention to our disruptive medium called “Podcasting”.

We are still early in having one or many major distribution and listening platforms that really are offering the compete solution that will take this medium to the next level.  This will happen as more investment comes into the medium and innovative companies can innovate more.  We are seeing the beginnings of this with a few companies, but we are still a few years away and many millions of dollars short.

I still think that podcast listening and download measurement is still too fragmented in the market.  This is holding back the market as many companies are trying to own measurement as a competitive feature.  This must change and we all get on the same measurement standard for the advertising revenue scale into the billions.

Watch me talk about 2016 predictions below in this past Saturday’s New Media Show episode.

Spreaker Live Show #35: Podcast as Radio, Mat Kaplan, Host Planetary Radio

I get behind the mic with Mat Kaplan, Planetary Radio Producer/Host is an official show from “The Planetary Society” led by CEO Bill Nye.  The show visits with a scientist, engineer, project manager, astronaut, advocate or writer who provides a unique and exciting perspective on the exploration of our solar system and beyond.

Topics on the Live Show:
– Hear a clip from show with Planetary Society CEO Bill Nye and StarTalk Radio’s Neil Degrasse Tyson
– He tells us about the Planetary Radio Show on broadcast and online radio
– When did he start podcasting the show?
– When did it start as a podcast and then become a radio show?
– How has the show production changed over the years?
– What is the purpose and mission of the Planetary Society?
– Recorded a screen capture video demo of new Spreaker Podcast Radio app for Android
– New updated Spreaker Studio app for Windows/Mac with microphone volume boost and audio limiting
– Show Promo clip from Alex Z aka theZim host of “Word On the Street” podcast

Spreaker Links:
http://www.planetary.org
http://WOTSPodcast.com
Spreaker Podcast Radio App Demo
http://Adore.fm
http://SpreakerLiveShow.com
https://Spreaker.com

Send Questions and Comments to:
@Spreaker on Twitter using #SpreakerLive
Tech Support: support (at) spreaker.com
Rob Greenlee: Rob at Spreaker.com