Category Archives: Podcast

Is a New Podcasting Industry Association Needed Again?

By Rob Greenlee, VP of Podcaster Relations, Voxnest.com

You might be asking a simple question of Why? Yes again, we have been here before and it was called the Association of Downloadable Media (ADM).  It was a grassroots started organization formed by some of the larger players in the podcasting space back in 2008.

Now ten years later and much maturity in the market has occurred, but most new people to podcasting will not have known this history.  It is also true that it does not matter now much what happened in the past, but what we do now going forward.  I agree with that thought, but some lessons can be learned from that experience to make an organization work this time.

The ADM was mostly a failure by most measures with group in fighting and backroom closed door communications in efforts to control the efforts of the group, but some good came out of it and we did set some very basic measurement standards that has carried the overall podcasting industry till the more recent efforts by the IAB Podcast Metrics Working Group to establish v.1 and more recently IAB v.2 Podcast Metrics Standards.

The thought is to create and industry group that can collaborate to create more standards in the industry around advertising formats, best practices around dynamic ad insertion and programmatic ad buying.   The large brands and agencies need some whitepapers with examples of successful advertising campaigns.

As we see host/talent read ad spots converge more with programmatic buying platforms we will see revenue grow in the podcasting medium.

Clearly we also need to keep working on audio playing client side metrics to realize the complete picture of listening from downloaded podcast audio files.

This new unnamed podcast industry association would enable everyone to come together around growing the listening side of the podcasting industry with the potential of co-op online and offline marketing and promotion.

I have a proposed name for the new association and that might be “Professional Podcast Association” (PPA) or “Global Podcast Association” (GPA).  Please reach out and let me know if you have any other ideas about this proposal – rob at robgreenlee dotcom.

Podcasting Metrics Debate moves to War of Words with Public Radio

Some podcasting platform players are getting all upset with many large Public Radio groups putting out Podcasting Measurement Specs that give the impression to some that they are declaring war on the long established podcasting space.

“I don’t entirely agree they are “Declaring War on Podcasting Space“.

We just need to agreed on podcasting metric standard fast via IAB Podcast Working Group or this type of stuff will keep happening out of frustration.

“No one can own this podcasting standard.”

They did put it out public and, whether right or wrong, it is a reality that many in the podcasting space do not see consistency in metrics in the podcasting space.

“This public radio doc is a symptom of the problem and not the problem.”

We all know what needs to happen (RadioInk) to avoid this and keep it out of the press. Declaring it a war just brings more negative attention to the problem that does exists that is being referred to as the “Wild West”.

Here are my thoughts on the above topic with the help of Elsie and Jessica of ShePodcasts.com

Spreaker Live Show #39: Podcasting Down Under w/Joel Zammit, Host SansPantsRadio.com

Here is another episode of the Spreaker Live Show #39 for Dec 30th, 2015.  My guest this week is Joel Zammit, Business Manager and Host at SansPantsRadio.com in Australia.  Joel is co-host of the “”Plumbing The Death Star” podcast from SansPants and is also an Media Lecturer/Tutor at La Trobe University in Melbourne, Australia.

He has been operating SansPants Radio since 2011 and is part of Spreaker’s Adore.fm Podcast Network. SansPants produces 5 podcasts out of a studio in Austraila called “Plumbing the Death Star”, which is a flagship show from the group, others are “Shut up a Second”, “D&D is For Nerds”, “Movie Maintenance” and a new show called “It’s Just Good Business”.

Show Discussion Topics:
– Joel talks about his background, how SansPants start creating shows?
– Discussion about their Melbourne studios and the team of great co-hosts in shows
– We run through each show and give a run down on what is interesting about each show?
– iTunes selected “Plumbing The Death Star” and “D&D is For Nerds” as a Top podcast in 2015
– What is SansPants approach to podcasting on the content side, what are you trying to do?
– What is “Cool” now about podcasting as younger people are not typically interested in podcasting?

Show Links:
http://SansPantsRadio.com
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Video Demo of “Spreaker Podcast Radio” App for Android

Send Questions and Comments to:
@Spreaker on Twitter using #SpreakerLive
Tech Support: support at spreaker.com
Rob Greenlee: Rob at Spreaker.com and http://twitter.com/robgreenlee

2016 Podcasting and Radio Predictions

I see that 2016 will bring continued and steady growth in the on demand audio and podcast markets though with some consolidation of larger players.

I do see a danger of expectations outpacing the realities around the adoption of on demand audio and podcasting by radio groups and stations.

Radio and Podcasting/On Demand audio will converging more in 2016, but the pace of this convergence between radio and podcasting is a 5+ year evolving direction as radio continues its slow decline and on demand / podcasts grows in listeners and content producers.  So, don’t expect huge progress this coming year.

Content will continue to rule this era in the podcasting and on demand audio market.  I do fear the buzz in the media about podcasting is creating a level of unrealistic expectations for the podcasting market.  The very few are benefiting from this heightened attention to our disruptive medium called “Podcasting”.

We are still early in having one or many major distribution and listening platforms that really are offering the compete solution that will take this medium to the next level.  This will happen as more investment comes into the medium and innovative companies can innovate more.  We are seeing the beginnings of this with a few companies, but we are still a few years away and many millions of dollars short.

I still think that podcast listening and download measurement is still too fragmented in the market.  This is holding back the market as many companies are trying to own measurement as a competitive feature.  This must change and we all get on the same measurement standard for the advertising revenue scale into the billions.

Watch me talk about 2016 predictions below in this past Saturday’s New Media Show episode.