Category Archives: Spreaker Live Show

Why Podcasters and Listeners Should Care About Dynamic Ad Insertion or Also Called Audio Stitching?

(Article Updated July 7, 2019) Simply put “Dynamically Inserted Advertising” puts audio ads or audio promos in podcast episode downloads and it stays there for a certain amount of time and then it stops being inserted when it’s reached a certain number of purchased impressions via downloads and plays.

“But one must be hyper-cautious of annoying audiences with bad ads and too many ads with this technology. The tech is not so much the issue, but how it is used.”

Ideally, all ads in podcasts should be read by the podcast host or another experienced podcast host doing the read for other podcasts as as I call talent reads. This approach can work with dynamic ad insertion as well as the traditional baked in versions that are in the media file forever. Keep in mind the use of baked in ads leaves advertising cash on the table as archives can be fully monetized with dynamic ad insertion.

One needs to be careful to make sure the listener experience isn’t degraded at all from this ad delivery method. One must be mindful of where the ad break is placed inside or at the beginning of the content. One also needs to be mindful that using music fades around dynamic ads must be thought through and most of the time doing soft transition breaks is best as ads may not always in the show at playback.

Some may run dynamic ad insertion with more traditional radio ad type spots with the big brand advertisers and those may not be as well received by listeners.

But, if talent/host read ads are done correctly they would not disrupt the long-standing host read type of authentic experience listeners to podcasts have become accustomed too.

Ideally the listener would never know you are using ad insertion to deliver a host read because it sounds the same as baked in host read ads they are used to hearing.

“Given all the warnings, dynamic ad insertion is rapidly becoming the de facto way of doing ad business in the Podcasting space, but some media buyers are resisting the shift from baked in live host read ads. The ad buyers have gotten used to getting free archival impressions for the life of episodes with baked in ads”

Reality is that with dynamic ad insertion there will be a flood of inventory in the space and the CPM rates will likely go down until the IAB v.2 podcast metrics certification of podcast hosting platforms process gets wider adoption to see CPM (Ad Cost Per Thousand) in podcasting go up and I am confident they will as we are seeing signs of it already.

Forward-looking podcasters will figure out what their premium content offering will see CPM or ad revenue climb to impressive levels as advertisers see acceleration of ROI as the counting of audience numbers begins to more broadly reflect the real truth.

Podcasters will still need to diversify by combining audio with video and click-through sponsored social post ads, inspire listening audiences to word of mouth share podcast listen recommendations is a big part of the solution. Many will be able to sell subscriptions, live performance tickets and other products that add value to their listeners and generate additional revenue.

This growing form of advertising in podcasts will impact listeners and content creators in a positive or negative way depending on how it is implemented.

Keep an ear out for it and time will tell if it turns out positive or negative.

Listen to “SLS105: Podcast Discovery and Ad Insertion” on Spreaker.

Spreaker Live Show #39: Podcasting Down Under w/Joel Zammit, Host SansPantsRadio.com

Here is another episode of the Spreaker Live Show #39 for Dec 30th, 2015.  My guest this week is Joel Zammit, Business Manager and Host at SansPantsRadio.com in Australia.  Joel is co-host of the “”Plumbing The Death Star” podcast from SansPants and is also an Media Lecturer/Tutor at La Trobe University in Melbourne, Australia.

He has been operating SansPants Radio since 2011 and is part of Spreaker’s Adore.fm Podcast Network. SansPants produces 5 podcasts out of a studio in Austraila called “Plumbing the Death Star”, which is a flagship show from the group, others are “Shut up a Second”, “D&D is For Nerds”, “Movie Maintenance” and a new show called “It’s Just Good Business”.

Show Discussion Topics:
– Joel talks about his background, how SansPants start creating shows?
– Discussion about their Melbourne studios and the team of great co-hosts in shows
– We run through each show and give a run down on what is interesting about each show?
– iTunes selected “Plumbing The Death Star” and “D&D is For Nerds” as a Top podcast in 2015
– What is SansPants approach to podcasting on the content side, what are you trying to do?
– What is “Cool” now about podcasting as younger people are not typically interested in podcasting?

Show Links:
http://SansPantsRadio.com
http://Adore.fm
http://blog.spreaker.com
http://SpreakerLiveShow.com
https://Spreaker.com
Video Demo of “Spreaker Podcast Radio” App for Android

Send Questions and Comments to:
@Spreaker on Twitter using #SpreakerLive
Tech Support: support at spreaker.com
Rob Greenlee: Rob at Spreaker.com and http://twitter.com/robgreenlee

Spreaker Live Show #35: Podcast as Radio, Mat Kaplan, Host Planetary Radio

I get behind the mic with Mat Kaplan, Planetary Radio Producer/Host is an official show from “The Planetary Society” led by CEO Bill Nye.  The show visits with a scientist, engineer, project manager, astronaut, advocate or writer who provides a unique and exciting perspective on the exploration of our solar system and beyond.

Topics on the Live Show:
– Hear a clip from show with Planetary Society CEO Bill Nye and StarTalk Radio’s Neil Degrasse Tyson
– He tells us about the Planetary Radio Show on broadcast and online radio
– When did he start podcasting the show?
– When did it start as a podcast and then become a radio show?
– How has the show production changed over the years?
– What is the purpose and mission of the Planetary Society?
– Recorded a screen capture video demo of new Spreaker Podcast Radio app for Android
– New updated Spreaker Studio app for Windows/Mac with microphone volume boost and audio limiting
– Show Promo clip from Alex Z aka theZim host of “Word On the Street” podcast

Spreaker Links:
http://www.planetary.org
http://WOTSPodcast.com
Spreaker Podcast Radio App Demo
http://Adore.fm
http://SpreakerLiveShow.com
https://Spreaker.com

Send Questions and Comments to:
@Spreaker on Twitter using #SpreakerLive
Tech Support: support (at) spreaker.com
Rob Greenlee: Rob at Spreaker.com

Spreaker Live Show #34: Podcasts vs Radio Content with Steven Goldstein

In episode 34, I get behind the mic together with Steven Goldstein as his guest, discussing the relationship between podcasts and radio content.  Steven is CEO of AmplifiMedia.com, is recognized as a thought leader in audio programming, marketing, and management. He has developed numerous successful radio brands and nurtured and advanced local and national talent at NBC Radio, CBS Radio, and Sega Communications.  

We discuss the following topics:

– Most audio today is still consumed in real-time on the radio, but how rapidly is that changing with on-demand content? 

– How is podcasting, or on-demand audio, altering the big business of broadcast radio? 

– How are podcasts different than radio? 

– How can audio content creators better understand the space and develop strategies to optimize it?

– How should a new or existing content creator and radio folks think about the podcasting medium? 

– Listen in to Adore.fm‘s Podcast Network Promo: Aaron Roden of the Air-Raid Podcast drops bombs of awesome music in your earholes.